SERP, Meta Data, SEM, CTR…what does it all mean?
Understanding digital marketing starts with the language. Get clear, jargon-free definitions of the website and marketing terms your practice needs to know.
March 15, 2018
Archives
Marketing & Patient Acquisition
Top Trends in Digital Marketing
Discover 3 powerful digital marketing strategy insights—content that connects, smarter email marketing, and mobile-first websites.
October 10, 2017
Common Elements of a Successful Website
Discover audiology website best practices to increase traffic, improve engagement, and drive appointments. Upgrade your digital presence now.
March 21, 2017
Increasing Engagement and Strengthening Patient Relationships
Not collecting patient emails yet? You’re missing a major opportunity. Learn how to launch an email marketing strategy that re-engages your database and boosts ROI.
August 30, 2016
Digital Marketing is more than just cool tools
Content fuels SEO, email, and social media — all at once. Discover how a smart content marketing strategy helps your practice attract more leads and grow online.
April 8, 2016
A Decade of Marketing: a journey through change and transformation
The “churn and burn” approach no longer works. Explore how shifting from traditional to targeted, relationship-driven marketing builds sustainable practice growth.
December 18, 2014
Honesty In Online Communication
33% of unhappy reviewers post positively after a response. Learn how transparent, honest marketing turns negative online feedback into a brand-building opportunity.
March 12, 2014
Content: Web Marketing’s Holy Grail?
Learn how content marketing for audiology attracts patients, builds trust, and boosts visibility. Start creating content that drives results.
October 16, 2013
How Great is Your Practice? Let Customers be Your Biggest Fans!
Learn how customer testimonials build trust, boost credibility, and increase conversions. Start using them in your marketing today.
January 25, 2013
Digital Dilemma
Learn why direct mail continues to outperform many digital tactics for hearing healthcare marketing and patient outreach.
October 23, 2012