Nine Marketing ROI Stats That Might Surprise You
From direct mail to physician referrals — explore real data from hundreds of campaigns to see how your marketing ROI stacks up against industry benchmarks.
August 14, 2019
Archives
Marketing & Patient Acquisition
Omni-Channel Marketing: The Recommended Approach
Relying on direct mail alone isn’t enough. Discover how an omni-channel marketing strategy delivers consistent messaging and doubles your marketing ROI.
June 14, 2017
Three Trends & Tips to Successful Marketing
Direct mail, print ads, and PPC — not all marketing channels work the same way. Learn the latest hearing industry marketing trends and how to act on them today.
December 5, 2016
Marketing Trends You Need to Know.
Most practices overspend on marketing without knowing it. Discover how a comprehensive marketing ROI analysis helps you invest smarter and drive better results.
May 16, 2016
A Decade of Marketing: a journey through change and transformation
The “churn and burn” approach no longer works. Explore how shifting from traditional to targeted, relationship-driven marketing builds sustainable practice growth.
December 18, 2014
Plan to Measure & Measure the Plan
Before planning ahead, look back. Discover how reviewing past results and building a data-driven annual marketing plan sets your practice up for a stronger year.
November 18, 2014
Seasonal Advertising
Holidays and seasons are built-in marketing opportunities. Discover how a cyclical seasonal marketing plan keeps your practice top-of-mind and drives consistent patient flow.
September 30, 2013
How Great is Your Practice? Let Customers be Your Biggest Fans!
Learn how customer testimonials build trust, boost credibility, and increase conversions. Start using them in your marketing today.
January 25, 2013
Digital Dilemma
Learn why direct mail continues to outperform many digital tactics for hearing healthcare marketing and patient outreach.
October 23, 2012
Rumor: Direct Mail is Dead
Learn why direct mail marketing still drives ROI and how to improve targeting, offers, and response.
June 28, 2012