Omni-Channel Marketing: The Recommended Approach
Relying on direct mail alone isn’t enough. Discover how an omni-channel marketing strategy delivers consistent messaging and doubles your marketing ROI.
June 14, 2017
Archives
Marketing & Patient Acquisition
Increasing Engagement and Strengthening Patient Relationships
Not collecting patient emails yet? You’re missing a major opportunity. Learn how to launch an email marketing strategy that re-engages your database and boosts ROI.
August 30, 2016
Gain- vs. Loss-Framed Messaging: What do patients best respond to?
Positive messaging outperforms fear-based tactics in hearing healthcare. Learn how gain-framed messaging builds patient trust and motivates more purchasing decisions.
June 21, 2016
Top 3 Ways to Bring in Patients
Is your marketing working? Find out why database outreach, referral programs, and multi-channel advertising are the three pillars of a successful practice strategy.
October 22, 2015
A Decade of Marketing: a journey through change and transformation
The “churn and burn” approach no longer works. Explore how shifting from traditional to targeted, relationship-driven marketing builds sustainable practice growth.
December 18, 2014
Honesty In Online Communication
33% of unhappy reviewers post positively after a response. Learn how transparent, honest marketing turns negative online feedback into a brand-building opportunity.
March 12, 2014
Seasonal Advertising
Holidays and seasons are built-in marketing opportunities. Discover how a cyclical seasonal marketing plan keeps your practice top-of-mind and drives consistent patient flow.
September 30, 2013
The Value of the Experience
Learn how to improve customer experience, boost loyalty, and increase repeat sales with proven strategies that keep your business top of mind.
June 26, 2013
Integrated, Organized and Educated Marketing
Learn how to build a marketing strategy that boosts ROI, targets the right audience, and drives consistent business growth. Get started today.
March 7, 2013
How Great is Your Practice? Let Customers be Your Biggest Fans!
Learn how customer testimonials build trust, boost credibility, and increase conversions. Start using them in your marketing today.
January 25, 2013