The #1 Way to Reach Quality Patients
It’s no secret that digital is key to reaching patients in today’s world. However, a digital strategy is much more than simply having a website or Facebook page. A good digital strategy will put the patient first, remove obstacles, convert interest into sales, and use data to improve results. Leslie Crawford of Birmingham Speech and Hearing Associates knows this. She invested in CQ Partners’ digital platform, Iris, and has seen firsthand how important it is to have a solid digital strategy in place. We spoke with Leslie about her experience with the Iris program and why digital matters.
“Today’s hearing healthcare practice needs to have a digital strategy in place. If you don’t, you are missing out on quality patients.”
Leslie Crawford, Au.D., Audiologist & Owner
Q&A with Leslie Crawford, Au.D., Audiologist & Owner
Why is it so important to find new ways to connect with patients in need of hearing care?
Over the years I’ve seen how frustrated people can get with their hearing aids. When patients get frustrated, they tend not to wear their devices and therefore don’t get what they need.
When it comes to hearing care and purchasing hearing aids, there are a lot of options for patients these days. Some options are better than others. At Birmingham Speech & Hearing Associates, we feel like we are one of the best options, so we need to give patients easy access to our practice. With our stronger digital strategy, we can reach these patients.
What has been your biggest win with the Iris program so far?
We are consistently seeing new patients come to us through our website. And these patients are ready to take the next step and treat their hearing loss. They are ready to be fit with hearing aids. This is huge.
What do you like best about your Iris website?
The ease of not having to maintain it myself. I also know that everything is current and I don’t have to worry about it. It’s easy. If I do see something that needs to be done, it gets done very quickly. The team turns my requests around very quickly.
Why would you recommend CQ Partners over another digital strategy?
Before Iris, we had used a local company. I noticed a huge difference just when we began Iris two years ago and now an even bigger difference with Iris+. I know sometimes providers try to use their own people to build and maintain their websites. But I believe you should rely on someone with the real-life expertise. At CQ Partners, digital is in their wheelhouse
What would you tell hearing care professionals who may be hesitant about investing in a digital strategy?
Today’s hearing healthcare practice needs to have a digital strategy
in place. If you don’t, you are missing out on quality patients. Iris has made a big impact on our business. I would recommend CQ Partners for a partner in digital strategy.