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Master the data, better serve your customers!

Marketing has changed. Since 2000, essentially all businesses prepared for these changes with toll-free numbers and considered themselves ready for inbound marketing. Inbound marketing is waiting for consumers to call — or text, or visit, or click through to — your business. Use of the word waiting doesn’t do the concept justice, however. Inbound marketing …

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The Importance of Tracking Your Marketing Efforts

Occasionally, we encounter a practice that comments “our marketing isn’t working.” So, the first question we ask is “are you tracking your marketing activities?” All too often practices forget that there is still more work to be done even after a marketing initiative or event has come and gone. Executing a successful marketing plan requires …

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