Strategy

Pave the Way to a Smooth (and Profitable) Patient Journey

Communication, Digital Marketing, Loyalty, Patient Experience, Strategy / By Michael Petrosillo

Patients have come to expect (and demand) easy interactions, convenient access, and an experience free from barriers. Do you have solutions? Other industries have primed patients to have high expectations when it comes to the experience they have with you. Think about it! Your patients can purchase their groceries online through Instacart, place their coffee …

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Best Practices for Tracking PPC Leads

Digital Marketing, Lead Generation, Marketing ROI, PPC, Results, Strategy, Tracking, Websites / By CQ Partners

PPC (pay-per-click) advertising is a great digital marketing option for those looking for fresh prospects, especially if your market is flooded with traditional marketing efforts. The problem is that online marketing efforts can be difficult to track in the office. Some people will simply say “Google” or “I saw your website” when you ask them …

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Database = More Qualified Leads: The Who, Why & How

Communication, Content, Lead Generation, Loyalty, Marketing Trends, Results, Strategy, Tracking / By CQ Partners

Many of the practices that I speak to assume marketing is centered around bringing in new people. While that is a key component, that is not all that marketing is. The definition of marketing provided by the American Marketing Association states: “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and …

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Creating a Robust Patient & Professional Referral Program

Communication, Lead Generation, Loyalty, Strategy / By carecredit@cq-partners.com

Attracting new patients is critical to your practice’s health, growth and long-term stability. Recently Dr. Howard Ong, owner of Seal Beach Dentistry, and Dr. Kathy Wentworth, owner of PetPoint Medical Center and Resort, two members of Insights from the Outside, a panel of clinician practice owners created by CareCredit from multiple disciplines, including dentistry, veterinary …

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Six Key Elements to an Effective Direct Mail Campaign

Content, Direct Mail, Management, Marketing ROI, Marketing Trends, Planning, Results, Strategy, Tracking, Traditional Marketing / By CQ Partners

There are those individuals who believe that direct mail doesn’t work anymore, but our Associates’ numbers tell another story! Based on our practices’ data, the average cost-per-call is $247 and the cost-per-appointment is $442. Over the past year, direct mail generated an average of 40 percent ROI for our Associates. In fact, when it is …

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Master the data, better serve your customers!

Content, Digital Marketing, Loyalty, Planning, Results, Strategy, Tracking / By Jerry DeRosa

Marketing has changed. Since 2000, essentially all businesses prepared for these changes with toll-free numbers and considered themselves ready for inbound marketing. Inbound marketing is waiting for consumers to call — or text, or visit, or click through to — your business. Use of the word waiting doesn’t do the concept justice, however. Inbound marketing …

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What You Didn’t Know About Marketing

Digital Marketing, Direct Mail, Marketing ROI, Marketing Trends, Planning, Results, Strategy, Tracking, Traditional Marketing / By CQ Partners

Every quarter, we conduct ROI reports for Associates who share their marketing results with us. We then compile those results and look at the data from a broader perspective to determine marketing trends in our industry. Here are three interesting insights from our most recent ROI analysis that we all can benefit from. At 87% …

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Lead Generation: What is it and where do I start?

1 Comment / Branding, Content, Loyalty, Management, Planning, Results, Strategy, Tracking / By CQ Partners

Generating a steady supply of patients and maintaining a full schedule is a critical part in developing a profitable practice. However, we all know it can be a challenging process. Now is the time to reevaluate your business to determine what initiatives are effectively driving traffic to your office and what things you can be …

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