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Automate Your Marketing

What if there was something you could do to make marketing for your business easier? Marketing planning and implementation doesn’t have to be a cumbersome process. There are ways to make it easy, through planning, organization, reporting and partnerships with marketing professionals. Just as there are different professionals who work on homes – contractors, electricians, …

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Honesty In Online Communication

We learned in kindergarten that honesty is the best policy but how many of us actually apply this advice on a daily basis? In a culture that’s increasingly driven by countless forms of communication resulting in 24-hour access with fewer and fewer chances to be ‘off the grid,’ has it become easier to stretch the …

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What Is Public Relations and Why Should I Implement It Into My Marketing Plan?

What Can Public Relations Do For Me? A strong and effective public relations plan can build your practice’s reputation and position you in the best light with your community/target audience. With a competitive market especially in the hearing device industry, you need to determine strategies to stand out among your competitors. Incorporating public relations into …

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More of: Do This, Not That (Part 2)

Want to know more of what not to do with your online presence? Here’s the remainder of our list of 10 do’s and 10 don’ts to keep your online activities on the right track in 2013. Don’t: Hide your contact information away in an obscure spot or buried page. Do: Present your contact information (address, …

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Social Media 101

Welcome to a crash course in social media! This post is an exercise in defining social media and some of the popular outlets playing together in the cyber sandbox. Let’s begin with some definitions: Social media includes web- and mobile-based technologies which are used to turn communication into interactive dialogue among organizations, communities, and individuals. …

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