We live in an age when a business’s online reputation can either be one of its strongest assets or a major liability. The modern patient has more options than ever when it comes to their healthcare, not to mention a plethora of information at their fingertips at all times. And you can bet they are …
Six Tips for Building & Maintaining a Stellar Online Reputation Read More »
Think about the last time you received top-notch customer service. Did your doctor call to check up on you the day after a procedure? Did a restaurant give you extra sauces and napkins with your delivery? Did your accountant send a handwritten note on your birthday? Now think about the last time you received terrible …
Five Simple Ways to Create a Five-Star Patient Experience Read More »
It’s no surprise that the digital world and its role in communication has changed dramatically since the start of the Coronavirus pandemic. Many of us have adjusted to working from home and relying more heavily on technology to communicate with coworkers, friends, and family. According to The New York Times, website usage for sites like …
Is Your Website Ready for the Surge in Digital Traffic and Leads? Read More »
Eighty-six percent of small businesses use Facebook as their preferred channel to connect with customers. If your practice happens to be a part of the other 14 percent, please stop what you’re doing and create a Facebook Business Page. Everyone else, please continue reading. Marketing your practice on Facebook is one of the least expensive …
7 Ways to Get the Most Out of Your Facebook Business Page Read More »
As Facebook has grown over the years into a rich platform for marketers and clinics to advertise and promote their services, it has segmented into three separate pathways for promotion. So what’s the difference between the three pathways: regular posts, boosted posts, and Facebook ads? Facebook Feed Posts Regular Facebook Feed posts consist of updates and …
Facebook 101: Navigating Posts, Boosted Posts, and Facebook Ads Read More »
The digital marketing landscape can be an intimidating space for some. New ways to advertise products, connect with customers, and promote your brand online seem to be cropping up every day. So where should hearing healthcare practices be focusing their time and effort when it comes to social media platforms? A recent study from Clutch …
A few months ago I wrote about the importance of video in your marketing strategy. There was a time not that long ago when shooting video required expensive equipment and hiring a specialist. Not anymore. Shooting video has never been easier and you have everything you need in your cell phone! Chances are, you’ve already …
Adding Video to your Marketing Strategy just got Easier with this Easy to Follow Guide Read More »
So you want to write a blog and post on social media? Today’s digital marketing requires more than just a static website. Social media and blogging have become popular ways for practices to boost their online presence. Baby boomers are active on social media and blogging offers a great way to increase your SEO — …
Social Media and Blogging: What to post and what to write about. Read More »
Today’s marketing landscape requires a multi-media approach and digital marketing is an ever-growing part of a strong marketing strategy. The Pew Research Center has found that now, more than ever, when people see a direct mail piece or newspaper ad, they are more likely to search for you online to evaluate if your practice seems …
When I began my career in marketing over a decade ago, my world was very different. Reflecting upon this time with what I now know, I admit that there was a lot of guesswork, trial and error was often a “strategy,” and the concept of tracking was a “nice to have.” It wasn’t just because …
A Decade of Marketing: a journey through change and transformation Read More »
Year-Round Success: Strategies for Nurturing People and Culture
When it comes to running a thriving healthcare business, I’m a firm believer...
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Employee Spotlight: Liz Rutkowski
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Experience the Impact of Reconnect ‘24 (VIDEO)
Relive hearing healthcare’s favorite event! Reconnect ’24 left us ready...
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CQ Partners works with high-achieving hearing healthcare providers who strive for excellence in patient care, professional development, and practice profitability. Learn from us and learn from our community of 1,000 growth-minded members. A true partnership means that all parties are engaged, open-minded, and solution oriented. If that sounds like you, CQ Partners is the perfect fit for your business.
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