sales

Thinking About Hiring a Practice Development Representative? Find Out What You Need to Know!

Human Resources, Leadership, Management, Recruiting / By CQ Partners

When hearing aid dispensing practices first open their doors, most of the responsibilities, including marketing the practice, fall on the owner. But as the practice grows, it becomes healthier for the practice, and the owner themselves, to hand off some responsibilities to other employees. Ultimately your staff will become a key factor in driving your …

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Superheroes and Ice Cream Flavors

Direct Mail, Results, Strategy, Tracking, Traditional Marketing / By CQ Partners

We live in a world with so many choices. Some are simple, some complex. The beauty of these choices is that we are able to make decisions based on our preferences. Take a moment to decide if you prefer: Batman or Superman Chocolate or Vanilla Coffee or Tea Dogs or Cats Mac or PC All …

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Building Your Brand or Building Business

Branding, Inserts, Management, Page Ads, Strategy, Traditional Marketing / By Jerry DeRosa

Ask JC Penney if they got it right. For the last 8 months they’ve invested buckets of cash on “re-establishing their brand” – whatever that entails. Call it an experiment, call it ill-advised, call it what you will, there’s a lesson in this experience for us. Focus your marketing investments on those activities that will …

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Aligning Sales and Marketing for Success

Management, Results, Strategy, Traditional Marketing / By Jerry DeRosa

92% of businesses surveyed recently by Forrester reported their Sales and Marketing efforts are not tightly aligned. That is, the two efforts do not explicitly share the same goals and strategies within the organization. Couple this insight with an Aberdeen report which reveals that those businesses who claimed tightly aligned Sales and Marketing efforts experienced …

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