patient engagement

Real Mistakes Audiologists Have Made & How to Avoid Them

Clinical, Communication / By CQ Partners

We talk a lot about patient satisfaction and how to ensure that the next patient who walks through your door leaves happy. But what if they don’t? Have you really helped them? We spoke to two different patients about their first audiology experiences and uncovered several mistakes that should not be done by an audiologist …

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Patient Trust: Why It’s Important and Five Ways to Build It

Clinical, Communication / By Leah Breuers

According to the FBI, millions of elderly Americans fall victim to some type of financial scam or confidence scheme every year. If that’s not enough cause for concern, they’re being inundated by industry disrupters—managed care, discount plans, big boxes, and OTC (Bose and Apple)—after spending more than a year in isolation, fearing for their health …

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Six Easy Tips for Conducting an Effective Hearing Aid Evaluation

Clinical / By Kari Londo and Heather Carter

The most challenging aspect of addressing hearing loss is counseling the patient through the acceptance process of amplification. Even in countries where price is not a barrier, acceptance rates are still poor. Denial, cosmetics, stigma, and financial concerns remain the biggest barriers keeping more individuals from seeking treatment for their hearing loss sooner, before it …

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Patient Recall: The Key to a Successful Comeback Plan

Communication, Loyalty / By Bill Connerton

During the COVID-19 shutdowns this spring, many practices struggled with finding the right way to communicate with patients. Overwhelmingly, practices that followed a plan and stayed connected to their database and/or used a service like Your Patient Contact Center (YPCC) to make calls to patients realized two great benefits. First, those practices reassured patients that …

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Five Simple Ways to Create a Five-Star Patient Experience

Communication, Loyalty, Patient Experience / By Julie Gesuale

Think about the last time you received top-notch customer service. Did your doctor call to check up on you the day after a procedure? Did a restaurant give you extra sauces and napkins with your delivery? Did your accountant send a handwritten note on your birthday? Now think about the last time you received terrible …

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Seven Reasons to Call Your Patients

Communication, Direct Mail, Loyalty, Patient Experience / By CQ Partners

Telemarketing can be an unsettling word for some. It evokes the days of yesteryear when family dinners were interrupted by phone calls and last names were mispronounced beyond recognition. Forget what you thought you knew about telemarketing. In fact, forget the word ‘telemarketing’ entirely. At CQ Partners, we’ve turned outbound dialing into a service essential …

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Database = More Qualified Leads: The Who, Why & How

Communication, Content, Lead Generation, Loyalty, Marketing Trends, Results, Strategy, Tracking / By CQ Partners

Many of the practices that I speak to assume marketing is centered around bringing in new people. While that is a key component, that is not all that marketing is. The definition of marketing provided by the American Marketing Association states: “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and …

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