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Buying OTC Hearing Aids

CQ Can Help You Be the Signal in the Noise – Seeing the Over the Counter (OTC) Announcement as an Opportunity

As an Audiologist for almost 25 years, I have never seen more of a golden opportunity than now to shout from the rooftops the importance of hearing healthcare! In my consulting role at CQ Partners as Director of Audiology, I am often asked how my practices can reach and help more people. Well, this my …

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Patient Trust: Why It’s Important and Five Ways to Build It

According to the FBI, millions of elderly Americans fall victim to some type of financial scam or confidence scheme every year. If that’s not enough cause for concern, they’re being inundated by industry disrupters—managed care, discount plans, big boxes, and OTC (Bose and Apple)—after spending more than a year in isolation, fearing for their health …

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Define a Winning Business Strategy with Our Four Elements of C-A-R-E

Industry influencers are creating a defining moment for hearing healthcare businesses. Will yours be among those that rise to the challenge and thrive? When you combine the economic decline created by the pandemic last year with the increasing presence and influence of Third Party Administrators (TPAs) and brand-name OTC options, it’s easy to get overwhelmed …

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