messaging

Physician Marketing: Expert Tips for Boosting Referrals

Communication, Physician Marketing / By Kate Thomas

Physician marketing is essential in today’s increasingly competitive landscape. There are many ways to bring new patients through your door, but when they come from a physician referral, they are that much more ready and willing to take the critical next step in their hearing healthcare journey. That’s because their provider—the person they trust with …

Physician Marketing: Expert Tips for Boosting Referrals Read More »

Six Key Elements to an Effective Direct Mail Campaign

Content, Direct Mail, Management, Marketing ROI, Marketing Trends, Planning, Results, Strategy, Tracking, Traditional Marketing / By CQ Partners

There are those individuals who believe that direct mail doesn’t work anymore, but our Associates’ numbers tell another story! Based on our practices’ data, the average cost-per-call is $247 and the cost-per-appointment is $442. Over the past year, direct mail generated an average of 40 percent ROI for our Associates. In fact, when it is …

Six Key Elements to an Effective Direct Mail Campaign Read More »

Gain- vs. Loss-Framed Messaging: What do patients best respond to?

Branding, Content, Results, Strategy / By CQ Partners

CQ Partners Consumer Behavior Series: Message Framing The way we communicate to customers through marketing materials is extremely important when it comes to their feelings and opinions about, and ultimately their purchasing decisions towards our brand. From the tone we set to the phrasing we use, the way we communicate in an advertising landscape can …

Gain- vs. Loss-Framed Messaging: What do patients best respond to? Read More »

Lead Generation: What is it and where do I start?

1 Comment / Branding, Content, Loyalty, Management, Planning, Results, Strategy, Tracking / By CQ Partners

Generating a steady supply of patients and maintaining a full schedule is a critical part in developing a profitable practice. However, we all know it can be a challenging process. Now is the time to reevaluate your business to determine what initiatives are effectively driving traffic to your office and what things you can be …

Lead Generation: What is it and where do I start? Read More »