Welcome to 2016! The world has become a show-me-you-know-me marketplace. Meaning, if companies want to keep customers happy and loyal they must first prove just how valuable customers are by making every interaction personal and relevant to their needs. The same is true for prospective customers and your database is full of those! So, how […]
The Customer Experience Imperative: Strategies for Relevant Marketing Read More »
I have spoken with numerous Associates who turn to CQ Partners for help because their current marketing “isn’t working.” When I ask what they have been doing from a marketing perspective, they typically mention direct mail, newspaper and digital marketing activities. While these initiatives are certainly important, the strategy that goes into delivering them in
Top 3 Ways to Bring in Patients Read More »
When I began my career in marketing over a decade ago, my world was very different. Reflecting upon this time with what I now know, I admit that there was a lot of guesswork, trial and error was often a “strategy,” and the concept of tracking was a “nice to have.” It wasn’t just because
A Decade of Marketing: a journey through change and transformation Read More »
As 2014 is coming to a close (we can tell by the plethora of holiday décor in every retail store), we want you to seriously consider your marketing strategy for 2015. If you don’t already have your plan in place – and some do – you may not be sure where to begin. Our number
Plan to Measure & Measure the Plan Read More »
What if there was something you could do to make marketing for your business easier? Marketing planning and implementation doesn’t have to be a cumbersome process. There are ways to make it easy, through planning, organization, reporting and partnerships with marketing professionals. Just as there are different professionals who work on homes – contractors, electricians,
Automate Your Marketing Read More »
There are a handful of excuses that people claim as valid reasons for not creating video. I don’t look good on camera or I don’t like my voice. I don’t have anything valuable to share. I am not popular enough or I am not brave enough I cannot afford to buy video equipment. I just
Typical Obstacles to Creating Video for Your Website Read More »
We learned in kindergarten that honesty is the best policy but how many of us actually apply this advice on a daily basis? In a culture that’s increasingly driven by countless forms of communication resulting in 24-hour access with fewer and fewer chances to be ‘off the grid,’ has it become easier to stretch the
Honesty In Online Communication Read More »
Once you have finally immersed yourself in the digital world with a strong web presence, the next step is to develop a strategy that will drive traffic to your website. Your website represents your practice online and the goal is to get customers from the web to your door. As with every marketing strategy –
Boost Your Brand with Social Media Read More »
Most of us live our lives on a fairly regimented schedule – waking up at a certain time each weekday for work, getting the family together for dinner around the same time in the evening, trying to attend a workout class at a certain time on the weekends and preparing for upcoming holidays with planning
Seasonal Advertising Read More »
CQ Associates see the value of marketing and how it is a necessity in order for their practice to grow. Incorporating marketing initiatives into your business development strategy is just the first step towards a successful marketing strategy. In order for your marketing to be truly effective, not only do you need a solid plan
Is Your Marketing Working For You? Read More »
Take Control of Your Patient Acquisition:
We sat down with Peter McMahon, BC-HIS, CEO of Hearing Aid Consultants of CNY,...
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Employee Spotlight: Katlyn Paskorz
With a passion for creativity, collaboration, and continuous learning, Katlyn Paskorz...
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Employee Spotlight: Genevieve Brodie
As one of CQ Partners’ talented account executives, Genevieve Brodie has been...
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CQ Partners works with high-achieving hearing healthcare providers who strive for excellence in patient care, professional development, and practice profitability. Learn from us and learn from our community of 1,000 growth-minded members. A true partnership means that all parties are engaged, open-minded, and solution oriented. If that sounds like you, CQ Partners is the perfect fit for your business.
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