Can you believe we’re nearly halfway through 2019 already?! It’s important to start thinking ahead about the marketing trends you can expect to emerge or intensify in 2020 so that you’re prepared for their potential impact on the playing field. Below are the three biggest trends that CQ’s marketing experts think you should know about …
As we all know, hearing technology is rapidly advancing, and new products are hitting the market every few months. From a marketing perspective, it’s important for providers to understand their patients’ relationship with technology adoption. Remember, everyone’s relationship with technology is different. Take the iPhone for example: some people will camp outside of an Apple …
A few months ago I wrote about the importance of video in your marketing strategy. There was a time not that long ago when shooting video required expensive equipment and hiring a specialist. Not anymore. Shooting video has never been easier and you have everything you need in your cell phone! Chances are, you’ve already …
Adding Video to your Marketing Strategy just got Easier with this Easy to Follow Guide Read More »
You’ve heard the adage “Content is king,” right? Content drives traffic to your website and increases your online presence. So, who or what is the undisputed king of content? That can be answered in one word: Video. Research shows that including video on your website is effective for marketing to your patients and prospects, as …
Video: A crucial component to your marketing strategy. Read More »
The CQ Marketing Team recently attended the Philadelphia Digital Summit, a 2-day event focused on all things interactive — websites, SEO, PPC, social media, email marketing, and more! We came back energized (much like our Associates do after CQ’s annual Convention) and want to share some core findings to help you refine your digital marketing …
Occasionally, we encounter a practice that comments “our marketing isn’t working.” So, the first question we ask is “are you tracking your marketing activities?” All too often practices forget that there is still more work to be done even after a marketing initiative or event has come and gone. Executing a successful marketing plan requires …
The Importance of Tracking Your Marketing Efforts Read More »
As the hearing industry gets more competitive, it is essential to have a marketing communication plan that incorporates streamlined messaging via every medium. The path to device purchase can start or end at any time, in any location or any device for that matter — to be a leader in this market, it is imperative …
Omni-Channel Marketing: The Recommended Approach Read More »
The CQ Marketing department is here to assist Associates with their marketing efforts and provide recommendations on how to maximize their investment. In addition to the ROI reports that we develop for individual Associates, we compile of a range of hearing industry data to identify marketing trends. Here are three interesting trends that we recognized …
We all know that marketing can be challenging! At CQ Partners we want to make sure our Associates are getting the most value from their marketing investment. To do that we routinely analyze our customers’ marketing program results. Then, we assess the performance of the individual practice’s efforts against their marketing plan and provide recommendations …
Welcome to 2016! The world has become a show-me-you-know-me marketplace. Meaning, if companies want to keep customers happy and loyal they must first prove just how valuable customers are by making every interaction personal and relevant to their needs. The same is true for prospective customers and your database is full of those! So, how …
The Customer Experience Imperative: Strategies for Relevant Marketing Read More »
Year-Round Success: Strategies for Nurturing People and Culture
When it comes to running a thriving healthcare business, I’m a firm believer...
blog
→
Employee Spotlight: Liz Rutkowski
For nearly five years, Liz Rutkowski has been helping practices succeed...
blog
→
Experience the Impact of Reconnect ‘24 (VIDEO)
Relive hearing healthcare’s favorite event! Reconnect ’24 left us ready...
blog
→
Home | Business | Operations | Marketing | Partners & Programs | Resources | Member Portal | About
CQ Partners works with high-achieving hearing healthcare providers who strive for excellence in patient care, professional development, and practice profitability. Learn from us and learn from our community of 1,000 growth-minded members. A true partnership means that all parties are engaged, open-minded, and solution oriented. If that sounds like you, CQ Partners is the perfect fit for your business.
CQ Partners | 225 Wilmington West Chester Pike, Chadds Ford, PA 19317 | 800-984-3272
