marketing strategy

Marketing Culture Branding Blog

Culture & Marketing: Make Your Hearing Healthcare Brand Come to Life

What makes a brand? Is it a tagline? A color scheme or logo? No, a brand is so much more than that! Just like you, your practice’s brand has a unique personality and voice. When you identify and develop these traits, your practice earns trust, builds a stellar reputation, and forms loyal patient relationships for […]

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Paid Media Search Advertising

7 Things You Should Know About Paid Search Advertising

Should your marketing budget include room for paid digital advertising? It may seem like enough to rely on organic methods, but committing to an effective, comprehensive digital marketing strategy means including paid advertisements that will put you at the top of search engines. Not only will you become more competitive in your market, but you’ll

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Digital strategy more than a website

Why Your Digital Strategy is More Than a Basic Website

Digital marketing is constantly evolving, so how can you be sure your digital strategy is effective? A website is a great first step but optimizing that website to create the best experience for patients, and maximizing opportunities across the digital landscape will help you help more people hear better. Having a digital marketing strategy allows

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Better Hearing Speech Month 2023

How You Can Make the Most of Better Hearing and Speech Month

Each year, Better Hearing and Speech Month (BHSM) presents a unique opportunity for hearing healthcare professionals to advocate for the importance of hearing health and showcase what they do best – help people hear better. This year, prepare to take advantage of this event with the help of CQ Partners. Follow these tips to make

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Buying OTC Hearing Aids

CQ Can Help You Be the Signal in the Noise – Seeing the Over the Counter (OTC) Announcement as an Opportunity

As an Audiologist for almost 25 years, I have never seen more of a golden opportunity than now to shout from the rooftops the importance of hearing healthcare! In my consulting role at CQ Partners as Director of Audiology, I am often asked how my practices can reach and help more people. Well, this my

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The Four Keys to Managing Online Presence

It’s well known that today’s business needs to have a strong online presence to compete in our digital world. In the hearing healthcare world, our demographic is getting more tech-savvy than ever. Many younger baby boomers have used computers through much of their adult lives and nearly 80% of baby boomers use Facebook.   However,

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Define a Winning Business Strategy with Our Four Elements of C-A-R-E

Industry influencers are creating a defining moment for hearing healthcare businesses. Will yours be among those that rise to the challenge and thrive? When you combine the economic decline created by the pandemic last year with the increasing presence and influence of Third Party Administrators (TPAs) and brand-name OTC options, it’s easy to get overwhelmed

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