CQ Partners logo

marketing strategy

Better Hearing Speech Month 2023

How You Can Make the Most of Better Hearing and Speech Month

Each year, Better Hearing and Speech Month (BHSM) presents a unique opportunity for hearing healthcare professionals to advocate for the importance of hearing health and showcase what they do best – help people hear better. This year, prepare to take advantage of this event with the help of CQ Partners. Follow these tips to make …

How You Can Make the Most of Better Hearing and Speech Month Read More »

Buying OTC Hearing Aids

CQ Can Help You Be the Signal in the Noise – Seeing the Over the Counter (OTC) Announcement as an Opportunity

As an Audiologist for almost 25 years, I have never seen more of a golden opportunity than now to shout from the rooftops the importance of hearing healthcare! In my consulting role at CQ Partners as Director of Audiology, I am often asked how my practices can reach and help more people. Well, this my …

CQ Can Help You Be the Signal in the Noise – Seeing the Over the Counter (OTC) Announcement as an Opportunity Read More »

The Four Keys to Managing Online Presence

It’s well known that today’s business needs to have a strong online presence to compete in our digital world. In the hearing healthcare world, our demographic is getting more tech-savvy than ever. Many younger baby boomers have used computers through much of their adult lives and nearly 80% of baby boomers use Facebook.   However, …

The Four Keys to Managing Online Presence Read More »

Define a Winning Business Strategy with Our Four Elements of C-A-R-E

Industry influencers are creating a defining moment for hearing healthcare businesses. Will yours be among those that rise to the challenge and thrive? When you combine the economic decline created by the pandemic last year with the increasing presence and influence of Third Party Administrators (TPAs) and brand-name OTC options, it’s easy to get overwhelmed …

Define a Winning Business Strategy with Our Four Elements of C-A-R-E Read More »

Top 7 Marketing Trends of 2021 – Our Industry Partners Weigh In

We can’t predict the future; however, we can rely on experience, expertise and, leaders in the industry to help guide us with our biggest questions about marketing in 2021. The pandemic has impacted many components of our lives, including how we stay connected and communicate. Muffled sounds from masks, isolation, and Zoom calls have compelled …

Top 7 Marketing Trends of 2021 – Our Industry Partners Weigh In Read More »

Top 5 Reasons a Business Plan is Key to Your Success in 2021

Exactly one year ago, my uncle decided to set out for an adventure of a lifetime. He rode his bicycle across the country from Astoria, Oregon to Astoria in Queens, New York. He took his time to research his route, his stops, the equipment he needed, and the different types of terrain he would face. …

Top 5 Reasons a Business Plan is Key to Your Success in 2021 Read More »

Is Your Website Ready for the Surge in Digital Traffic and Leads?

It’s no surprise that the digital world and its role in communication has changed dramatically since the start of the Coronavirus pandemic. Many of us have adjusted to working from home and relying more heavily on technology to communicate with coworkers, friends, and family. According to The New York Times, website usage for sites like …

Is Your Website Ready for the Surge in Digital Traffic and Leads? Read More »