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Define a Winning Business Strategy with Our Four Elements of C-A-R-E

Industry influencers are creating a defining moment for hearing healthcare businesses. Will yours be among those that rise to the challenge and thrive? When you combine the economic decline created by the pandemic last year with the increasing presence and influence of Third Party Administrators (TPAs) and brand-name OTC options, it’s easy to get overwhelmed …

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Top 7 Marketing Trends of 2021 – Our Industry Partners Weigh In

We can’t predict the future; however, we can rely on experience, expertise and, leaders in the industry to help guide us with our biggest questions about marketing in 2021. The pandemic has impacted many components of our lives, including how we stay connected and communicate. Muffled sounds from masks, isolation, and Zoom calls have compelled …

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Three Easy-to-Keep Resolutions for a Clean Database in 2021

How confident are you that your database is clean? Can you make accurate assessments about your business’s health with the data it contains? If you’re not sure, don’t worry—you’re not alone – not everyone enjoys data crunching, plus, CQ Partners has your back! The importance of a clean database is that it allows your practice …

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The Importance of a Multi-Faceted Marketing Approach

Have you ever completed a new marketing campaign (whether it be direct mail, newspaper ad, or Facebook ad) and you’re waiting for the phone to ring, but it just doesn’t? Or maybe the phone does ring, you set a few appointments and sell a couple of units, but it’s not nearly what you expected for …

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Community Outreach: Do It Right & Drive More Sales

Hopefully, you’ve spent 2019 focusing on your practice. Not just making sure you’re selling hearing aids but working on the internal health of the business: You’ve completed a pricing analysis, ensured every employee has the right training to be successful, and you’re executing a marketing plan (hopefully with CQ Partners managing it!). But you haven’t …

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Nine Marketing ROI Stats That Might Surprise You

Is your marketing working? In other words, is it generating business in a profitable way? If your answer is “no” or “I don’t know,” then read on to find out why it’s important to have a clear understanding of your marketing return on investment (ROI) and its impact on your business. First, let’s define marketing …

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