lead generation

The Importance of a Multi-Faceted Marketing Approach

Digital Marketing, Lead Generation, Marketing ROI, Marketing Trends, Traditional Marketing / By CQ Partners

Have you ever completed a new marketing campaign (whether it be direct mail, newspaper ad, or Facebook ad) and you’re waiting for the phone to ring, but it just doesn’t? Or maybe the phone does ring, you set a few appointments and sell a couple of units, but it’s not nearly what you expected for …

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Facebook 101: Navigating Posts, Boosted Posts, and Facebook Ads

Digital Marketing, Lead Generation, Marketing Trends, Social Media, Strategy / By Ethan Bruno

As Facebook has grown over the years into a rich platform for marketers and clinics to advertise and promote their services, it has segmented into three separate pathways for promotion. So what’s the difference between the three pathways: regular posts, boosted posts, and Facebook ads? Facebook Feed Posts Regular Facebook Feed posts consist of updates and …

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Database = More Qualified Leads: The Who, Why & How

Communication, Content, Lead Generation, Loyalty, Marketing Trends, Results, Strategy, Tracking / By CQ Partners

Many of the practices that I speak to assume marketing is centered around bringing in new people. While that is a key component, that is not all that marketing is. The definition of marketing provided by the American Marketing Association states: “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and …

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Online Chat: How to Start, What to Expect

Communication, Digital Marketing, Lead Generation, Loyalty, Marketing Trends, Tracking, Websites / By shanson@cq-partners.com

For years, Apple, REI, Disney, and many other industry-leading companies have been using online chat to achieve superior customer experiences and increase sales effectiveness. Research shows that visitors who chat are 7.5 times more likely to complete a purchase than visitors who don’t chat. Chat also leads to greater customer satisfaction and more frequent repeat …

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Lead Generation: What is it and where do I start?

1 Comment / Branding, Content, Loyalty, Management, Planning, Results, Strategy, Tracking / By CQ Partners

Generating a steady supply of patients and maintaining a full schedule is a critical part in developing a profitable practice. However, we all know it can be a challenging process. Now is the time to reevaluate your business to determine what initiatives are effectively driving traffic to your office and what things you can be …

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