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customer journey

Five Simple Ways to Create a Five-Star Patient Experience

Think about the last time you received top-notch customer service. Did your doctor call to check up on you the day after a procedure? Did a restaurant give you extra sauces and napkins with your delivery? Did your accountant send a handwritten note on your birthday? Now think about the last time you received terrible …

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Master the data, better serve your customers!

Marketing has changed. Since 2000, essentially all businesses prepared for these changes with toll-free numbers and considered themselves ready for inbound marketing. Inbound marketing is waiting for consumers to call — or text, or visit, or click through to — your business. Use of the word waiting doesn’t do the concept justice, however. Inbound marketing …

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