call tracking

Take Your Website from Good to Great with These 10 Tips

Branding, Communication, Content, Digital Marketing, Lead Generation, Loyalty, Marketing Trends, PPC, Results, SEO, Websites / By CQ Partners

You have a website. Today, everyone has a website. So, now what? Does your website blow your competitors’ websites out of the water? Almost every patient journey begins with or includes a Google search. Hopefully, your PPC (Paid Per Click) and SEO game is on point and driving prospects to your website. But how many …

Take Your Website from Good to Great with These 10 Tips Read More »

Best Practices for Tracking PPC Leads

Digital Marketing, Lead Generation, Marketing ROI, PPC, Results, Strategy, Tracking, Websites / By CQ Partners

PPC (pay-per-click) advertising is a great digital marketing option for those looking for fresh prospects, especially if your market is flooded with traditional marketing efforts. The problem is that online marketing efforts can be difficult to track in the office. Some people will simply say “Google” or “I saw your website” when you ask them …

Best Practices for Tracking PPC Leads Read More »

Six Key Elements to an Effective Direct Mail Campaign

Content, Direct Mail, Management, Marketing ROI, Marketing Trends, Planning, Results, Strategy, Tracking, Traditional Marketing / By CQ Partners

There are those individuals who believe that direct mail doesn’t work anymore, but our Associates’ numbers tell another story! Based on our practices’ data, the average cost-per-call is $247 and the cost-per-appointment is $442. Over the past year, direct mail generated an average of 40 percent ROI for our Associates. In fact, when it is …

Six Key Elements to an Effective Direct Mail Campaign Read More »

Master the data, better serve your customers!

Content, Digital Marketing, Loyalty, Planning, Results, Strategy, Tracking / By Jerry DeRosa

Marketing has changed. Since 2000, essentially all businesses prepared for these changes with toll-free numbers and considered themselves ready for inbound marketing. Inbound marketing is waiting for consumers to call — or text, or visit, or click through to — your business. Use of the word waiting doesn’t do the concept justice, however. Inbound marketing …

Master the data, better serve your customers! Read More »