business development

Year-Round Success: Strategies for Nurturing People and Culture

Business Development, Loyalty, Strategy / By Caroline Grant

When it comes to running a thriving healthcare business, I’m a firm believer that nothing is more important than the people and the culture. These two elements are symbiotic in nature, and without intentionality, can take on a life of their own. These can feel like intangible concepts – so let’s talk about some concrete …

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Define a Winning Business Strategy with Our Four Elements of C-A-R-E

Business Development, Digital Marketing, Lead Generation, Patient Experience, Traditional Marketing / By Ridgely Samuel

Industry influencers are creating a defining moment for hearing healthcare businesses. Will yours be among those that rise to the challenge and thrive? When you combine the economic decline created by the pandemic last year with the increasing presence and influence of Third Party Administrators (TPAs) and brand-name OTC options, it’s easy to get overwhelmed …

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Tips for Optimizing Your Teleaudiology Techniques & Environment

Clinical, Communication, Patient Experience, Video / By Diana Dobo

Over the last year, businesses have faced the daunting task of trying to keep their doors open while remaining profitable during the pandemic. This has forced many to change their practices to accommodate customers safely in the new environment. A significant change in the hearing healthcare industry has of course been the utilization of remote …

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Patient Recall: The Key to a Successful Comeback Plan

Communication, Loyalty / By Bill Connerton

During the COVID-19 shutdowns this spring, many practices struggled with finding the right way to communicate with patients. Overwhelmingly, practices that followed a plan and stayed connected to their database and/or used a service like Your Patient Contact Center (YPCC) to make calls to patients realized two great benefits. First, those practices reassured patients that …

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Own Your Success. Control Your Destiny. Your P&L is the Key to the Lock.

Management, Planning, Tracking / By Ridgely Samuel

Whether you realize it or not, your business has a report card. Knowing how to read it and regularly reviewing it will empower you to control the performance of your business. Knowledge is power. It’s a cliché because it’s true. The more informed you are about the performance of your business, the better equipped you’ll …

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How Healthy Is Your Practice? Let’s Do the Math!

Tracking / By Kim Costanzo

Every year at your annual check-up, your doctor probably recommends routine lab work to ensure you’re in good health. Just like your doctor, you should be routinely checking your financials to monitor the health of your practice. If your lab work comes back and reveals you have a high white blood count, low hemoglobin, or …

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