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The Importance of a Multi-Faceted Marketing Approach

Have you ever completed a new marketing campaign (whether it be direct mail, newspaper ad, or Facebook ad) and you’re waiting for the phone to ring, but it just doesn’t? Or maybe the phone does ring, you set a few appointments and sell a couple of units, but it’s not nearly what you expected for …

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Facebook 101: Navigating Posts, Boosted Posts, and Facebook Ads

As Facebook has grown over the years into a rich platform for marketers and clinics to advertise and promote their services, it has segmented into three separate pathways for promotion. So what’s the difference between the three pathways: regular posts, boosted posts, and Facebook ads? Facebook Feed Posts Regular Facebook Feed posts consist of updates and …

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Seven Things to Consider When You Run Your Next Ad

While it is true that advertisements don’t drive as much traffic as they once did, they are still effective! In CQ’s most recent ROI report (compiled from Associates’ marketing data), ads brought in a slightly negative ROI (-4 percent) and brought in few opportunities, BUT 72 percent of those completed appointments were converted to sales! …

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Your Newsletter: 30 Informal and Amusing Ideas

Newsletters keep subscribers informed about your business and brand while building a trusted relationship. Many companies produce and distribute newsletters either printed or thru email on a consistent basis. While people understand the importance of it, it’s not always easy to come up with content ideas for them. Content that’s helpful to the subscriber Your …

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