It’s estimated that there will be 20,000 job openings for audiologists in the U.S. by 2028. Unfortunately, there are not enough licensed professionals in the field, audiology programs in the U.S., or students in those programs to keep up with accelerating demand. In fact, there may be more audiologists retiring from the profession over the …
How to Build Your Company Brand by Hiring for Culture and Engagement Read More »
Here I am at a senior health fair a few years ago as my amazing coworkers talk to potential patients and perform otoscopy. See, I’m smiling—nothing to be scared of! Health fairs are an excellent opportunity to connect with your community, educate consumers about hearing loss and hearing aids, promote your business, and drive new …
Getting out into the community is one of the best ways to connect with the public, deliver your “why,” and remind people how important hearing is to their quality life. It can be intimidating though—leaving your office, patients, and staff behind to go out into the community and solicit new patients. But I can tell …
A few months ago I wrote about the importance of video in your marketing strategy. There was a time not that long ago when shooting video required expensive equipment and hiring a specialist. Not anymore. Shooting video has never been easier and you have everything you need in your cell phone! Chances are, you’ve already …
Adding Video to your Marketing Strategy just got Easier with this Easy to Follow Guide Read More »
You’ve heard the adage “Content is king,” right? Content drives traffic to your website and increases your online presence. So, who or what is the undisputed king of content? That can be answered in one word: Video. Research shows that including video on your website is effective for marketing to your patients and prospects, as …
Video: A crucial component to your marketing strategy. Read More »
So you want to write a blog and post on social media? Today’s digital marketing requires more than just a static website. Social media and blogging have become popular ways for practices to boost their online presence. Baby boomers are active on social media and blogging offers a great way to increase your SEO — …
Social Media and Blogging: What to post and what to write about. Read More »
A reliable marketing strategy relies on the use of multiple media resources. One of the best ways to reach the baby boomer generation (who may not even be home checking their traditional mail) is through email. Email is highly portable and as such can be checked from wherever they are, even via their smartphone. In …
Increasing Engagement and Strengthening Patient Relationships Read More »
You Need a LinkedIn Strategy Why? Simple, because as the largest professional network on the Internet you will find anyone who matters to your business on there — from customers to prospects, from business partners to employees. The network adds two new members every second and is home to more than 250 million members worldwide. …
Most of us live our lives on a fairly regimented schedule – waking up at a certain time each weekday for work, getting the family together for dinner around the same time in the evening, trying to attend a workout class at a certain time on the weekends and preparing for upcoming holidays with planning …
All of today’s shopping, dining and entertainment experiences are just that – experiences. It’s more important than ever to engage customers and tether them to your distinct brand – what makes you different from your competition down the street or a purchase made online? The answer to this question – and the way it’s conveyed …
Year-Round Success: Strategies for Nurturing People and Culture
When it comes to running a thriving healthcare business, I’m a firm believer...
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Employee Spotlight: Liz Rutkowski
For nearly five years, Liz Rutkowski has been helping practices succeed...
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Experience the Impact of Reconnect ‘24 (VIDEO)
Relive hearing healthcare’s favorite event! Reconnect ’24 left us ready...
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CQ Partners works with high-achieving hearing healthcare providers who strive for excellence in patient care, professional development, and practice profitability. Learn from us and learn from our community of 1,000 growth-minded members. A true partnership means that all parties are engaged, open-minded, and solution oriented. If that sounds like you, CQ Partners is the perfect fit for your business.
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