brand

How to Build Your Company Brand by Hiring for Culture and Engagement

It’s estimated that there will be 20,000 job openings for audiologists in the U.S. by 2028. Unfortunately, there are not enough licensed professionals in the field, audiology programs in the U.S., or students in those programs to keep up with accelerating demand. In fact, there may be more audiologists retiring from the profession over the […]

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Adding Video to your Marketing Strategy just got Easier with this Easy to Follow Guide

A few months ago I wrote about the importance of video in your marketing strategy. There was a time not that long ago when shooting video required expensive equipment and hiring a specialist. Not anymore. Shooting video has never been easier and you have everything you need in your cell phone! Chances are, you’ve already

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Social Media and Blogging: What to post and what to write about.

So you want to write a blog and post on social media? Today’s digital marketing requires more than just a static website. Social media and blogging have become popular ways for practices to boost their online presence. Baby boomers are active on social media and blogging offers a great way to increase your SEO —

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