They are the Holy Grail of business and industry. The proverbial tsunami of customers that will likely reshape and redefine our industry. Much the same as they have with so many other business categories, media channels, and lifestyle options they’ve already encountered. New attitudes, new lifestyles, new opportunities The mature market (broadly defined as consumers …
Ask JC Penney if they got it right. For the last 8 months they’ve invested buckets of cash on “re-establishing their brand” – whatever that entails. Call it an experiment, call it ill-advised, call it what you will, there’s a lesson in this experience for us. Focus your marketing investments on those activities that will …
Welcome to a crash course in social media! This post is an exercise in defining social media and some of the popular outlets playing together in the cyber sandbox. Let’s begin with some definitions: Social media includes web- and mobile-based technologies which are used to turn communication into interactive dialogue among organizations, communities, and individuals. …
As a consumer, I want to know that I’m getting the best “bang for my buck.” Before any big purchase, you can be sure I’ll turn to consumer reports and reviews on the Internet and do some homework on what fits my needs, lifestyle and budget. On a much bigger scale, business owners need to …
Calling All Smart Marketers (who dig data and like saving money)! Read More »
92% of businesses surveyed recently by Forrester reported their Sales and Marketing efforts are not tightly aligned. That is, the two efforts do not explicitly share the same goals and strategies within the organization. Couple this insight with an Aberdeen report which reveals that those businesses who claimed tightly aligned Sales and Marketing efforts experienced …
Public Relations, or PR, can mean different things to different people across different industries. In the fashion world, it’s synonymous with parties; in the restaurant industry, it’s grand opening events; for corporations it’s getting the word out about an upcoming philanthropic fundraiser. But how does it relate to you and the many hats you wear …
Public Relations: Beyond the Parties & On a Budget Read More »
Is direct mail dead? No, but you need to follow some basic rules to ensure proper care and feeding. There’s a lot you can do to increase the likelihood of getting consistently solid results. Some guidelines for effective direct mail: Write to the people most likely to respond. Your top priority is to present your …
It’s likely you have a website for your business already — statistically speaking, most businesses today have a web presence of some sort. Great! Can you say one way or the other if it is working for you? Is it designed to be informative, does it provide consumers with relevant content, and has it helped …
CQ Partners’ recommended digital marketing strategy is centered on the development of highly relevant and flexible websites built upon a Content Management System (CMS) platform. CMS websites allow the user (Associate) to make routine changes or updates to their own website (e.g.: store hours, employee bios, headshots, newsletters, blog posts, etc.) These sites are rooted …
A company’s brand is among its most valuable assets. A strong brand — one known for providing quality products, services and solutions that add value — is essential for your company’s ongoing growth and success. Many practices do very little to incorporate their brand assets as a prominent component in ALL of their business efforts. …
How CQ Partners and Their Members are Making a Difference in the NFL Community
For over a decade, CQ Partners has been developing an important relationship with NFL...
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Companions: Your Game-Changer for Patient Appointments
52.1% of hearing aid purchasers stated that a companion was a major influence on their...
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CQ Partners Employee Spotlight: Miki Follin
Get to know CQ Partners Assistant Account Manager Miki Follin! Learn what she...
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CQ Partners works with high-achieving hearing healthcare providers who strive for excellence in patient care, professional development, and practice profitability. Learn from us and learn from our community of 1,000 growth-minded members. A true partnership means that all parties are engaged, open-minded, and solution oriented. If that sounds like you, CQ Partners is the perfect fit for your business.
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