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Social Media 101

Welcome to a crash course in social media! This post is an exercise in defining social media and some of the popular outlets playing together in the cyber sandbox. Let’s begin with some definitions: Social media includes web- and mobile-based technologies which are used to turn communication into interactive dialogue among organizations, communities, and individuals. …

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Calling All Smart Marketers (who dig data and like saving money)!

As a consumer, I want to know that I’m getting the best “bang for my buck.” Before any big purchase, you can be sure I’ll turn to consumer reports and reviews on the Internet and do some homework on what fits my needs, lifestyle and budget. On a much bigger scale, business owners need to …

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Aligning Sales and Marketing for Success

92% of businesses surveyed recently by Forrester reported their Sales and Marketing efforts are not tightly aligned. That is, the two efforts do not explicitly share the same goals and strategies within the organization. Couple this insight with an Aberdeen report which reveals that those businesses who claimed tightly aligned Sales and Marketing efforts experienced …

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Public Relations: Beyond the Parties & On a Budget

Public Relations, or PR, can mean different things to different people across different industries. In the fashion world, it’s synonymous with parties; in the restaurant industry, it’s grand opening events; for corporations it’s getting the word out about an upcoming philanthropic fundraiser. But how does it relate to you and the many hats you wear …

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Intro to Digital Marketing

CQ Partners’ recommended digital marketing strategy is centered on the development of highly relevant and flexible websites built upon a Content Management System (CMS) platform. CMS websites allow the user (Associate) to make routine changes or updates to their own website (e.g.: store hours, employee bios, headshots, newsletters, blog posts, etc.) These sites are rooted …

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Your Company Brand

A company’s brand is among its most valuable assets. A strong brand — one known for providing quality products, services and solutions that add value — is essential for your company’s ongoing growth and success. Many practices do very little to incorporate their brand assets as a prominent component in ALL of their business efforts. …

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