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Automate Your Marketing

What if there was something you could do to make marketing for your business easier? Marketing planning and implementation doesn’t have to be a cumbersome process. There are ways to make it easy, through planning, organization, reporting and partnerships with marketing professionals. Just as there are different professionals who work on homes – contractors, electricians, …

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List Generation: Buying vs. Building

With any marketing strategy, it’s imperative to make sure you are targeting the right audience. Development of target names and addresses, known as list generation, should be a priority in your planning and implementation strategy. After all, if you don’t reach your intended audience, how will you generate sales? But when attempting to reach this …

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Integrated, Organized and Educated Marketing

Every marketing plan should start with an overarching, ‘big picture’ strategy to ensure the correct audience is being targeted, the budget is being used wisely across mediums that produce opportunities and everyone within your business is privy to and educated on how to capitalize on the marketing efforts. Integrated Marketing When approaching your marketing plan, …

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Marketing in 2013: Active vs. Passive Mediums

Welcome to 2013, another year and 365 more opportunities to make marketing work for you. There are many mediums that compete for your overall budget and with all of the options available from direct mail to print to digital, how do you know which marketing tactics are best for your practice? We’ll explore the difference …

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