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Direct Mail & Digital: Unlikely Allies

1 Comment / Baby Boomers, Digital Marketing, Direct Mail, Inserts, Page Ads, Results, Strategy, Tracking, Traditional Marketing / By CQ Partners

In today’s marketing world, multi-media integration has the potential to be broader, deeper and more powerful than ever before. Instead of looking for “the next shiny object,” or “the silver bullet” (which don’t exist, by the way), think about how you can build a strong marketing presence by leveraging several media outlets – that have …

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6 Ways to Improve the Performance of Your Direct Marketing

Direct Mail, Generational Marketing, Page Ads, Results, Traditional Marketing / By Jerry DeRosa

You should know this term, especially if you’ve worked with the CQ Marketing team, it’s Call to Action. We are relentless in our push to not only include a call to action (CTA) but to ensure it’s the strongest possible message you can tolerate. Creating a compelling call to action, one that cannot be ignored, …

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Building Your Brand or Building Business

Branding, Inserts, Management, Page Ads, Strategy, Traditional Marketing / By Jerry DeRosa

Ask JC Penney if they got it right. For the last 8 months they’ve invested buckets of cash on “re-establishing their brand” – whatever that entails. Call it an experiment, call it ill-advised, call it what you will, there’s a lesson in this experience for us. Focus your marketing investments on those activities that will …

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Calling All Smart Marketers (who dig data and like saving money)!

Direct Mail, Inserts, Management, Page Ads, Results, Tracking, Traditional Marketing / By CQ Partners

As a consumer, I want to know that I’m getting the best “bang for my buck.” Before any big purchase, you can be sure I’ll turn to consumer reports and reviews on the Internet and do some homework on what fits my needs, lifestyle and budget. On a much bigger scale, business owners need to …

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