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Lead Generation

Creating a Robust Patient & Professional Referral Program

Attracting new patients is critical to your practice’s health, growth and long-term stability. Recently Dr. Howard Ong, owner of Seal Beach Dentistry, and Dr. Kathy Wentworth, owner of PetPoint Medical Center and Resort, two members of Insights from the Outside, a panel of clinician practice owners created by CareCredit from multiple disciplines, including dentistry, veterinary …

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SERP, Meta Data, SEM, CTR…what does it all mean?

You went to school to be a top-notch hearing healthcare provider, not a top-notch marketing executive, right? Reaching your customers, however, requires you to engage digital marketing and the language that goes along with it. Don’t stress yourself if you don’t know your site impressions from your unique visitors, or your bounce rate from your …

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Online Chat: How to Start, What to Expect

For years, Apple, REI, Disney, and many other industry-leading companies have been using online chat to achieve superior customer experiences and increase sales effectiveness. Research shows that visitors who chat are 7.5 times more likely to complete a purchase than visitors who don’t chat. Chat also leads to greater customer satisfaction and more frequent repeat …

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