PPC (pay-per-click) advertising is a great digital marketing option for those looking for fresh prospects, especially if your market is flooded with traditional marketing efforts. The problem is that online marketing efforts can be difficult to track in the office. Some people will simply say “Google” or “I saw your website” when you ask them […]
Best Practices for Tracking PPC Leads Read More »
Many of the practices that I speak to assume marketing is centered around bringing in new people. While that is a key component, that is not all that marketing is. The definition of marketing provided by the American Marketing Association states: “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and
Database = More Qualified Leads: The Who, Why & How Read More »
Attracting new patients is critical to your practice’s health, growth and long-term stability. Recently Dr. Howard Ong, owner of Seal Beach Dentistry, and Dr. Kathy Wentworth, owner of PetPoint Medical Center and Resort, two members of Insights from the Outside, a panel of clinician practice owners created by CareCredit from multiple disciplines, including dentistry, veterinary
Creating a Robust Patient & Professional Referral Program Read More »
You went to school to be a top-notch hearing healthcare provider, not a top-notch marketing executive, right? Reaching your customers, however, requires you to engage digital marketing and the language that goes along with it. Don’t stress yourself if you don’t know your site impressions from your unique visitors, or your bounce rate from your
SERP, Meta Data, SEM, CTR…what does it all mean? Read More »
For years, Apple, REI, Disney, and many other industry-leading companies have been using online chat to achieve superior customer experiences and increase sales effectiveness. Research shows that visitors who chat are 7.5 times more likely to complete a purchase than visitors who don’t chat. Chat also leads to greater customer satisfaction and more frequent repeat
Online Chat: How to Start, What to Expect Read More »
Exploring Audiology Externs: Building Your Talent Pipeline
Employment of audiologists is projected to grow 11% from 2023 to 2033.
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Strategic Planning for 2025: Gain Quality Hearing Healthcare Leads
Not all patient leads are created equal, and when planning for 2025, it’s important to...
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Building Awareness for Your Hearing Healthcare Brand: Community Outreach
Discover how to make your brand known by that specific group of people...
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CQ Partners works with high-achieving hearing healthcare providers who strive for excellence in patient care, professional development, and practice profitability. Learn from us and learn from our community of 1,000 growth-minded members. A true partnership means that all parties are engaged, open-minded, and solution oriented. If that sounds like you, CQ Partners is the perfect fit for your business.
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