Over the last several years, businesses have seen a steep decline in the reach of their organic content on Facebook. This is because Facebook made changes to its algorithm to prioritize content shared by friends and family over marketers and businesses. Not surprisingly, the amount of paid advertisements on the platform has skyrocketed as a …
Facebook Ads: Top 5 Benefits & Tips for Getting Started Read More »
It seems the biggest positive and negative aspects of marketing are the same thing: how quickly it changes and evolves! While digital marketing is hands down the fastest moving aspect of the marketing world, many business owners are slow to evolve in their marketing efforts, mainly because they’re still unsure how it works and whether …
How to Ensure Your PPC Strategy Drives Positive ROI Read More »
Eighty-six percent of small businesses use Facebook as their preferred channel to connect with customers. If your practice happens to be a part of the other 14 percent, please stop what you’re doing and create a Facebook Business Page. Everyone else, please continue reading. Marketing your practice on Facebook is one of the least expensive …
7 Ways to Get the Most Out of Your Facebook Business Page Read More »
This is a sentiment we can all relate to. There are only so many hours in a day to check things off our to-do lists. We have places to get to, people to see, and things to do – you know how it goes. When it seems like all we do is go, go, go, …
Online Scheduling: Everything You Need to Know Fill Your Book Read More »
Have you ever completed a new marketing campaign (whether it be direct mail, newspaper ad, or Facebook ad) and you’re waiting for the phone to ring, but it just doesn’t? Or maybe the phone does ring, you set a few appointments and sell a couple of units, but it’s not nearly what you expected for …
The Importance of a Multi-Faceted Marketing Approach Read More »
Your website is your virtual practice and, today, most often your patients’ first impression of your brand and practice. Nearly 90 percent of consumers conduct online research before making a purchase, which includes visiting a business’s website.* That’s why choosing the right digital partner is vital to your practice’s overall success. It’s important that you …
Is your marketing working? In other words, is it generating business in a profitable way? If your answer is “no” or “I don’t know,” then read on to find out why it’s important to have a clear understanding of your marketing return on investment (ROI) and its impact on your business. First, let’s define marketing …
Nine Marketing ROI Stats That Might Surprise You Read More »
Can you believe we’re nearly halfway through 2019 already?! It’s important to start thinking ahead about the marketing trends you can expect to emerge or intensify in 2020 so that you’re prepared for their potential impact on the playing field. Below are the three biggest trends that CQ’s marketing experts think you should know about …
As we all know, hearing technology is rapidly advancing, and new products are hitting the market every few months. From a marketing perspective, it’s important for providers to understand their patients’ relationship with technology adoption. Remember, everyone’s relationship with technology is different. Take the iPhone for example: some people will camp outside of an Apple …
You have a website. Today, everyone has a website. So, now what? Does your website blow your competitors’ websites out of the water? Almost every patient journey begins with or includes a Google search. Hopefully, your PPC (Paid Per Click) and SEO game is on point and driving prospects to your website. But how many …
Take Your Website from Good to Great with These 10 Tips Read More »
Engagement & Culture: How to Motivate Your Staff
Leading a practice in the climate of today's workforce is stressful but rewarding...
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How CQ Partners and Their Members are Making a Difference in the NFL Community
For over a decade, CQ Partners has been developing an important relationship with NFL...
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Companions: Your Game-Changer for Patient Appointments
52.1% of hearing aid purchasers stated that a companion was a major influence on their...
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CQ Partners works with high-achieving hearing healthcare providers who strive for excellence in patient care, professional development, and practice profitability. Learn from us and learn from our community of 1,000 growth-minded members. A true partnership means that all parties are engaged, open-minded, and solution oriented. If that sounds like you, CQ Partners is the perfect fit for your business.
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