Digital Marketing

Top 7 Marketing Trends of 2021 – Our Industry Partners Weigh In

We can’t predict the future; however, we can rely on experience, expertise and, leaders in the industry to help guide us with our biggest questions about marketing in 2021. The pandemic has impacted many components of our lives, including how we stay connected and communicate. Muffled sounds from masks, isolation, and Zoom calls have compelled

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Is Your Website Ready for the Surge in Digital Traffic and Leads?

It’s no surprise that the digital world and its role in communication has changed dramatically since the start of the Coronavirus pandemic. Many of us have adjusted to working from home and relying more heavily on technology to communicate with coworkers, friends, and family. According to The New York Times, website usage for sites like

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Facebook Ads: Top 5 Benefits & Tips for Getting Started

Over the last several years, businesses have seen a steep decline in the reach of their organic content on Facebook. This is because Facebook made changes to its algorithm to prioritize content shared by friends and family over marketers and businesses. Not surprisingly, the amount of paid advertisements on the platform has skyrocketed as a

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7 Ways to Get the Most Out of Your Facebook Business Page

Eighty-six percent of small businesses use Facebook as their preferred channel to connect with customers. If your practice happens to be a part of the other 14 percent, please stop what you’re doing and create a Facebook Business Page. Everyone else, please continue reading. Marketing your practice on Facebook is one of the least expensive

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The Importance of a Multi-Faceted Marketing Approach

Have you ever completed a new marketing campaign (whether it be direct mail, newspaper ad, or Facebook ad) and you’re waiting for the phone to ring, but it just doesn’t? Or maybe the phone does ring, you set a few appointments and sell a couple of units, but it’s not nearly what you expected for

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10 Questions to Ask Your Website Provider

Your website is your virtual practice and, today, most often your patients’ first impression of your brand and practice. Nearly 90 percent of consumers conduct online research before making a purchase, which includes visiting a business’s website.* That’s why choosing the right digital partner is vital to your practice’s overall success. It’s important that you

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Nine Marketing ROI Stats That Might Surprise You

Is your marketing working? In other words, is it generating business in a profitable way? If your answer is “no” or “I don’t know,” then read on to find out why it’s important to have a clear understanding of your marketing return on investment (ROI) and its impact on your business. First, let’s define marketing

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