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Digital marketing by CQ Partners

How Digital Marketing Gets More Patients into Your Practice

In 2023, most practice owners would agree that they’ve seen their patients become more tech savvy than ever before. These patients are using their cell phones and computers to do just about everything, so how can we make sure to meet them where they are, and get them to ultimately make an appointment? A strong …

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Pave the Way to a Smooth (and Profitable) Patient Journey

Pave the Way to a Smooth (and Profitable) Patient Journey

Patients have come to expect (and demand) easy interactions, convenient access, and an experience free from barriers. Do you have solutions? Other industries have primed patients to have high expectations when it comes to the experience they have with you. Think about it! Your patients can purchase their groceries online through Instacart, place their coffee …

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Reconnect '22 Success

Reflecting on Reconnect ’22: What it Really Meant to “Reconnect”

Just two short weeks ago we hosted our first large event since the COVID-19 pandemic began, and the first ever iteration of Reconnect. Why did we name it “reconnect?” Well, because that was exactly what we were trying to accomplish. As we expanded our CQ Partners community and worked on fostering a supportive environment among …

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Reconnect '22 Audiology Industry

How to Make the Most Out of Your Reconnect ’22 Experience

With Reconnect ’22 just on the horizon, people are asking: how can each attendee get the most out of the event? There’s plenty of value in just being at Reconnect, but by coming prepared with an idea of what you’re hoping to gain and a post-event plan, you can elevate your experience and put yourself …

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Hearing professional asking for raise

5 Questions to Consider When Your Providers Ask for a Raise

With the cost of living on the rise and patient bases growing, it’s only expected that your providers will ask for an increase in compensation. Deciding if and how much of a raise is possible can be difficult, but a talented provider is worth the consideration. Here are five questions to ask yourself when deciding …

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Buying OTC Hearing Aids

CQ Can Help You Be the Signal in the Noise – Seeing the Over the Counter (OTC) Announcement as an Opportunity

As an Audiologist for almost 25 years, I have never seen more of a golden opportunity than now to shout from the rooftops the importance of hearing healthcare! In my consulting role at CQ Partners as Director of Audiology, I am often asked how my practices can reach and help more people. Well, this my …

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Search Engine Optimization

Digital Marketing in Healthcare: Why is SEO Important?

So, you have a website… You secured your hosting, built or had a site built for you, and now you can start raking in the traffic, right? Easy peasy! If you own a website, you have most likely heard of search engine optimization, or SEO. You may even have 3rd party marketing companies whispering in …

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insurance paperwork and hearing health

Navigating Managed Care in Hearing Healthcare

I’ll never forget the moment, in 2009, when my primary care physician asked: “So, what do you do for a living?” Upon learning that I was on the practice management and business consulting side of the hearing industry, she immediately dove into ranting and raving about diminishing insurance reimbursements. Once she finally got around to …

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