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Search Engine Optimization

Digital Marketing in Healthcare: Why is SEO Important?

So, you have a website… You secured your hosting, built or had a site built for you, and now you can start raking in the traffic, right? Easy peasy! If you own a website, you have most likely heard of search engine optimization, or SEO. You may even have 3rd party marketing companies whispering in …

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insurance paperwork and hearing health

Navigating Managed Care in Hearing Healthcare

I’ll never forget the moment, in 2009, when my primary care physician asked: “So, what do you do for a living?” Upon learning that I was on the practice management and business consulting side of the hearing industry, she immediately dove into ranting and raving about diminishing insurance reimbursements. Once she finally got around to …

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hearing legislation laws

No Surprises Act and Hearing Care Providers – What to Know

On January 1, 2022, the No Surprises Act went into effect. Designed to protect patients from surprise medical bills, this law offers new protections for patients who are receiving care from out-of-network providers and at in-network facilities. It also requires that uninsured or self-pay patients be given expected costs and details of the care they …

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CQ Audiology Advisory Council

Exciting Things to Come from the CQ Audiology Advisory Council

CQ Partners 20-person Council is comprised of Audiologists from all across the country in a variety of clinical settings; all with a common goal of bridging clinical and business best practices to better serve patients with hearing loss. Purpose of The Council The Council brings together experts in the field of audiology and provides our …

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How I Talked a Tinnitus Patient off the Ledge in 4 Steps

When a tinnitus patient comes into your office, they are likely already overwhelmed with how it is impacting their life, and they may even have frustrations with how their tinnitus has been addressed in the past. The phrase “learn to live with it” is sometimes used as the catch-all for tinnitus problems.  While all of …

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The Four Keys to Managing Online Presence

It’s well known that today’s business needs to have a strong online presence to compete in our digital world. In the hearing healthcare world, our demographic is getting more tech-savvy than ever. Many younger baby boomers have used computers through much of their adult lives and nearly 80% of baby boomers use Facebook.   However, …

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Leading Through Data-Driven Insights: How to Go From “I Think” to “I Know”

I joined the hearing healthcare field about 35 years ago, serving in a variety of sales, sales leadership, and training roles. Historically, it has been a relatively low volume, high margin industry. We have seen more change in the last five years than in the past three decades combined. Consumers have more choices than ever …

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